The internet has become a significant part of many people’s lives in recent years, so it is not a surprise that it can be used in the field of marketing as well, even though people usually link the internet with entertainment. And truly, if somebody is looking for entertainment online, there’s plenty to choose from. People all around the globe rely on the internet for their entertainment; for instance, people in Kenya are interested in Kenyan bookmakers, people in England are interested in quality fish and burger shops etc. But, as we already mentioned, the internet is not only used for entertainment; nowadays, more and more people rely on it for marketing! There are several types of internet marketing that have proved to be effective – here are some of them:

Search Engine Marketing and Pay-Per-Click Advertising

First of all, there are Search Engine Marketing (SEM) and Pay-Per-Click Advertising (PPC). Basically, both SEM and PPC refer to paying for advertisements with the goal of gaining more traffic on the website, although there are certain differences between the two. In both cases, the advertiser is charged a certain amount of money whenever their ad is clicked. The most popular search platforms used for SEM are Google AdWords and Bing Ads whereas there are numerous 2nd tier PPC platforms as well as PPC advertising options on major social networks, such as Facebook and Twitter.

Search Engine Optimization

Search Engine Optimization(SEO) is used to increase the visibility of a website by improving the rankings of the website in the search engine results. In order to apply this internet marketing method successfully, it is necessary to understand how search engines rank websites and optimize your website accordingly.

Content Marketing

As can be concluded from the name of this strategy, Content Marketing refers to creating relevant and quality website content that will attract a large number of visitors and bring profit. This strategy is also used to educate and inform buyers in a consistent manner.

Social Media Marketing

Even though many people are really familiar with social media networks and how they are used, many do not know how Social Media Marketing (SMM) works. This strategy is used to build a brand, attract customers and get their feedback, as well as improve customer service. The goal of businesses that want to use SMM effectively is to create social media content that will be valuable to their target audience and attract them this way.

Affiliate Marketing

Affiliate Marketing is the process of earning a commission by promoting people’s products. You find a product that you like, you introduce it and promote it to others and when you sell it, you get a certain percentage of the price you sold it for.

Email Marketing

This strategy has long been one of the best ways for any business trying to improve sales through the internet. It provides direct contact with clients and allows you to attract potential customers to your website. You can provide updates, exciting news, reminders and many more things. When using the right tools and your knowledge to write professional emails, you can represent your business the way you want people to see it.

Different strategies to advertise your products and services online